MisMacK Clean Cosmetics has grown to become Canada’s #1 clean cosmetics brand through a strong community presence and two stand-alone stores in British Columbia, known for their superior customer service. To support their vision of expansion, e-commerce growth was the next step. MisMacK needed a website that beyond selling products, mirrored the in-store experience. The result: a dynamic site that reflects the brand’s aesthetic while providing educational touchpoints and simplifying the shopping experience.
MisMacK’s visual aesthetic is minimal, reminiscent of pro-artistry brands, yet the in-store experience is welcoming and empowering. We needed to design a visual journey that blends the brand's professional, high-end side with its accessible nature.
Our exploration revealed that many of MisMacK’s clientele are not makeup artists and can be intimidated by makeup. To navigate this, we integrated customized recommendations and shoppable suggestions, similar to what they could expect in-store.
One of the biggest changes was organizing the site structure to provide an easier-to-navigate experience when browsing the many MisMacK products. The messy list of shoppable sections transformed into a visually enticing bento-box style menu.
To support MisMacK’s long-term growth goals, we knew increasing sales was essential. We included gamification (rewards) to make the shopping experience more enjoyable while increasing basket size at checkout.
