Ferdinand shifts perspective to discover new insights, new ideas, and new ways to connect.

The Ferdinand name drew inspiration from Ferdinand Magellan who navigated the seas—the logo takes the idea of the explorer and reimagines it for the future, navigating in an urban context. The logo sports the typeface Aktiv Grotesk Black, a thick sans serif font; standing resolute, its thickness creates a clear concept of negative space. Using the “A” from Aktiv Grotesk, Ferdinand’s “A” has been transformed into an arrow, pointing towards the future.